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	<title>HEASLEY&#38;PARTNERS - Heart &#38; Mind Branding Online</title>
	<link>http://heasleyandpartners.com</link>
	<description>Build your business.  Build your brand.  The official blog for Heart and Mind Branding.</description>
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		<title>Heart in the Most Unlikely Place</title>
		<description><![CDATA[His smile was electric, his eyes caring, his scanning of my documents precise. I told him what I thought, “You know, you are the best ambassador for the United States that I’ve ever seen. ]]></description>
		<link>http://heasleyandpartners.com/heart-in-the-most-unlikely-place/</link>
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		<title>Brands From The Past &#8211; Whatever Happened to&#8230; Old Spice?</title>
		<description><![CDATA[Officially, we'll call Old Spice a brand resurrected, made relevant, and desirable to a whole new market of people who have no clue that Old Spice smelled like their grandfathers. Branding magic at its best.
]]></description>
		<link>http://heasleyandpartners.com/brands-from-the-past-whatever-happened-to-old-spice/</link>
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		<title>Your Company Needs Heart, Here&#8217;s Why</title>
		<description><![CDATA[A brand with heart is a brand that wins.]]></description>
		<link>http://heasleyandpartners.com/your-company-needs-heart-heres-why/</link>
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		<title>Heart Is the Precursor of Brand Success</title>
		<description><![CDATA[What are the other benefits of creating, building and running a heart-based company?  There are a lot, but when you read these, you’ll understand why heart is more than a ‘nice-to-have.”  You’ll find out why heart is the precursor to success.]]></description>
		<link>http://heasleyandpartners.com/heart-is-the-precursor-of-brand-success/</link>
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		<title>Brands from the Past: Whatever Happened to Luke Perry?</title>
		<description><![CDATA[This month’s “Brands from the Past” story is about a person: Luke Perry. You remember, Dylan McKay, the sensitive, dangerous heartthrob on “Beverly Hills 90210.”]]></description>
		<link>http://heasleyandpartners.com/brands-from-the-past-whatever-happened-to-luke-perry/</link>
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		<title>9 Tips for Building the Bigger Brand:  You</title>
		<description><![CDATA[Have you ever heard the quote from the legendary Eleanor Roosevelt: “Do one thing every day that scares you”? When you decide to embark upon becoming a brand, you won’t have to worry about achieving Eleanor’s milestone every day. Building yourself into a brand is not for the faint of heart. But it is well worth it. Having a brand is the prerequisite for building assets that work while you’re sleeping and generate income in the process. Unless you’re happy working for every dollar you earn, you might want to read on. The sooner you start building your brand, the sooner it will start generating cash for you. Here’s my formula: ]]></description>
		<link>http://heasleyandpartners.com/9-tips-for-building-the-bigger-brand-you/</link>
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		<title>Budget Brand RyanAir Achieves New Low</title>
		<description><![CDATA[Have you heard? You better go to the bathroom before you get on a RyanAir flight or have a little pocket change on hand. That's right, the British budget airline brand is making headlinesaround the world as the carrier that is now charging for using the toilet. They will also be eliminating two out of three of their on-board facilities—replacing them with more seats—leaving one bathroom for up to 189 passengers. Guys, be sure to take your Flomax, and gals, well, never mind, you'll probably be okay. 

Can you believe any company, even one known for no-frills flying would want this kind of buzz associated with their brand when it could simply charge an extra pound or two per flight per passenger and be done with it? But that's not all, RyanAir will be charging for carry-on bags too. I wonder what's next. How much will a seat belt cost? Or a flotation device? Sorry no air for you until you cough up two euros for that oxygen mask.
]]></description>
		<link>http://heasleyandpartners.com/budget-brand-ryanair-achieves-new-low/</link>
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		<title>Brands From the Past&#8230;Where Are They Now? PF Flyers</title>
		<description><![CDATA[Remember PF Flyers?  Patented in 1933, Posture Foundation insole technology set a new standard in sneaker comfort.  In 1937, BF Goodrich produced the first &#8220;PF Flyer.&#8221;  These shoes changed the way we viewed sneakers for &#8220;work, relaxation and play!&#8221;  They were icons of the 1950&#8217;s.  They spearheaded the athlete/sneaker collaboration model we&#8217;re so used to [...]]]></description>
		<link>http://heasleyandpartners.com/brands-from-the-past-where-are-they-now-pf-flyers/</link>
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		<title>5 Social Media Business-Busting Blunders and How to Avoid Them</title>
		<description><![CDATA[Succeeding with social media is simple, right?  Anyone can create a Facebook, Twitter and LinkedIn page and make instant strides in sales and marketing.  (Cue laugh track…laugh track, go!)  Yes, people actually believe this, and while it would be great if it was true, success with social media just isn’t that simple.  It takes a [...]]]></description>
		<link>http://heasleyandpartners.com/5-social-media-business-busting-blunders-and-how-to-avoid-them/</link>
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		<title>Are You One of These Facebook Updaters? Don&#8217;t Be.</title>
		<description><![CDATA[Facebook is a powerful personal branding tool.  Your posts say a lot about you.  Are you saying the right thing?  The key to all virtual communication is to do everything in moderation.   Every detail is not important to share.  Every photo documenting your life does not need to be posted.  Keep reading to see [...]]]></description>
		<link>http://heasleyandpartners.com/are-you-one-of-these-facebook-updaters/</link>
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