People may not say it out loud, but sometimes I know they are thinking it.  What’s heart got to do with business?  Especially when I’m talking with marketing directors or corporate VPs who have been trained to believe that great brands, and therefore great businesses, are built by the numbers.  Well, there is no doubt that numbers in business are important.  I’m a business owner; we track the numbers to be sure.  But as a business owner, and a former employee of several companies, I know that the way to create a really great company—one that consistently delivers great numbers—is by making sure you are a company with heart.  Don’t believe me?  (more…)

Filed under: Branding, Business, Entrepreneur, Marketing, Uncategorized by Kathy Heasley
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