Remember PF Flyers? Patented in 1933, Posture Foundation insole technology set a new standard in sneaker comfort. In 1937, BF Goodrich produced the first “PF Flyer.” These shoes changed the way we viewed sneakers for “work, relaxation and play!” They were icons of the 1950’s. They spearheaded the athlete/sneaker collaboration model we’re so used to today in 1958 with Boston Celtic’s superstar Bob Cousy. In the 1960’s, women could buy apparel made to specifically match their PF’s, and it was the standard shoe in the army. Children of the 60’s might remember the slogan, “PF Flyers help your run faster and jump higher!” They managed to make every kid want a pair or be deemed a “weirdo.”
The brand lost its way in the 1970’s. It was purchased by Converse in 1972, but later had to be sold off when the US government filed an antitrust suit claiming that if both companies combined they would have a monopoly for sneakers. Soon, instead of every kid needing a pair of PF Flyers, they needed a pair of Converse All-Stars. PF Flyers continued their downward slope until New Balance bought the rights to the brand in 2001 (which had been dormant since 1992) and resurrected it in 2003. Regardless of their roller coaster ride, movies like “The Sandlot” have given PF Flyers a permanent place in our modern culture.
PF Flyers are well on their way to making a comeback. They went back to the heart of their company and recently did an Archival Reissue re-launch of the most popular styles from the 50’s and 60’s. You can find PF Flyers anywhere from Zappos to Neiman Marcus. Will PF Flyers ever have the status they did in the 50’s and 60’s? Stay tuned…
Check out vintage PF Flyer commercials!
Filed under: Branding, Pop Culture, Special Features by Kathy Heasley
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