Branding Lessons From…American Idol
This entry was posted on Tuesday, April 13th, 2010 at 4:46 pmRandy, Ellen, Kara, Simon. Every week millions of TV viewers across America welcome them into their homes for the most popular music show on the tube: American Idol. But is it really a music show, or is a branding show? Think about it. Marketers and business owners can learn a lot from the music world, a place where great brands crank out products that make a bundle. If you sing it they will come? Not really, unless you’re a brand. (more…)
