A while back I asked the folks on Twitter to submit their biggest marketing problems. One tweeter wrote, “How do you convince the C-suite that word of mouth works, i.e. spending $ on customer gifts & special attention.” Well, getting support from the top is a problem most marketers can relate to, particularly if you work in old guard companies that haven’t seized new methods and ideas.  What do you do?  (more…)

Filed under: Advertising, Branding, Business, Customer Service, Entrepreneur, Marketing, Moments, Social Media, Word-of-mouth marketing by Kathy Heasley
No Comments »

Who says you can’t deliver a product or service from the heart no matter who you are, where you work or who you work for? Building a brand with heart starts one person, one day at a time. Meet this TSA (Transportation Safety Administration) worker. I met him passing through security on my way to give a speech on branding in London, England last month. There I was, standing in a long line, the lone American in a sea of foreign exchange students from Korea, parents and children from the countries of Europe, Asia and Africa and business people from South America, Australia and everywhere else in the world. My ears were filled with a collage of languages, few of them English. (more…)

Filed under: Branding, Business, Customer Service, Entrepreneur, Marketing, Moments by Kathy Heasley
No Comments »