Can You Avoid Social Media Brand Blunders?

This entry was posted on Tuesday, August 31st, 2010 at 3:27 pm
 
 
For all the people who are just learning about the new form of media called social media, and for those of you who are taking those first baby steps setting up your Facebook accounts, there are multitudes more of us who have been swimming and often drowning in a sea of mistakes, miscues, false starts and falsehoods. Here’s your chance to learn from one real-life train wreck so you don’t muck it up yourself.  (more…)

Filed under: Advertising, Branding, Business, Entrepreneur, Marketing, Social Media, Word-of-mouth marketing by Kathy Heasley
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Get C-level Buy-in for Word-of-mouth Marketing

This entry was posted on Friday, July 30th, 2010 at 8:04 pm

A while back I asked the folks on Twitter to submit their biggest marketing problems. One tweeter wrote, “How do you convince the C-suite that word of mouth works, i.e. spending $ on customer gifts & special attention.” Well, getting support from the top is a problem most marketers can relate to, particularly if you work in old guard companies that haven’t seized new methods and ideas.  What do you do?  (more…)

Filed under: Advertising, Branding, Business, Customer Service, Entrepreneur, Marketing, Moments, Social Media, Word-of-mouth marketing by Kathy Heasley
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Heart in the Most Unlikely Place

This entry was posted on Monday, July 19th, 2010 at 5:19 pm

Who says you can’t deliver a product or service from the heart no matter who you are, where you work or who you work for? Building a brand with heart starts one person, one day at a time. Meet this TSA (Transportation Safety Administration) worker. I met him passing through security on my way to give a speech on branding in London, England last month. There I was, standing in a long line, the lone American in a sea of foreign exchange students from Korea, parents and children from the countries of Europe, Asia and Africa and business people from South America, Australia and everywhere else in the world. My ears were filled with a collage of languages, few of them English. (more…)

Filed under: Branding, Business, Customer Service, Entrepreneur, Marketing, Moments by Kathy Heasley
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Your Company Needs Heart, Here’s Why

This entry was posted on Monday, July 19th, 2010 at 4:59 pm
A brand with heart is a brand that wins. If you want to stand out, and what enterprising business owner doesn’t want that, then it’s time to get your heart out on the street. Put the theory away, table the academic methods of growing your business and get real with yourself, your employees, your customers and your prospects. The world could use a lot more real, don’t you think?  Do it and you’ll be a true stand out.  Here’s why Heart & Mind Branding is the single most important initiative you can begin this year in your company. It will transform your business and help you build a winning brand.  Watch the Video

Filed under: Branding, Business, Marketing, Social Media by Kathy Heasley
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Heart Is the Precursor of Brand Success

This entry was posted on Monday, July 19th, 2010 at 4:58 pm

People may not say it out loud, but sometimes I know they are thinking it.  What’s heart got to do with business?  Especially when I’m talking with marketing directors or corporate VPs who have been trained to believe that great brands, and therefore great businesses, are built by the numbers.  Well, there is no doubt that numbers in business are important.  I’m a business owner; we track the numbers to be sure.  But as a business owner, and a former employee of several companies, I know that the way to create a really great company—one that consistently delivers great numbers—is by making sure you are a company with heart.  Don’t believe me?  (more…)

Filed under: Branding, Business, Entrepreneur, Marketing, Uncategorized by Kathy Heasley
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