Anyone can convey information.  And too often people think that’s the purpose of posts, emails, letters, speeches, and conversations.  But oh, communication is so much more than that!  Particularly if you want to win in business and in life. Your personal communications are your brand—both written and verbal, online and offline.  So make them good.

No one does this better than our pet care provider.  Sharon from Peace of Mind Pet Care in Phoenix is the only person I would trust with our three cherished rescue cats and our yellow Labrador Retriever. Why? Because Sharon “is” what she does.  Of course, she provides a great service, but her communications—the little notes she leaves us about our pets—say it all. (more…)

Filed under: Branding, Marketing by Kathy Heasley
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Who doesn’t love a good prediction blog.  They are fun to read, fun to talk about and even more fun to read 365 days later.  (I hope I’m right, I hope I’m right, I hope I’m right!)  Well, before you mark your calendar to check up on my accuracy on December 31, 2010, take time now to take in what I see on the horizon.  My advice…great ready and hang on.  It’s going to be a wild ride! (more…)

Filed under: Branding by Kathy Heasley
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Tiger Woods.  Here’s more proof that tying your company brand to a celebrity brand can be like navigating ocean waters.  Everything is blue skies and smooth sailing until a perfect storm hits.  For Woods and the companies that have banked on him, banked cash because of him and bank-rolled his alleged antics, the waters can be treacherous and costly.  While most people aren’t looking at Nike and saying, “I won’t buy a pair of Nike shoes because Tiger Woods is endorsing them,” it’s not a stretch for most people to have a laugh when they see an ad with Tiger and the slogan, “Just Do It.”  See, that seems to be the alleged problem with Tiger.  He took those words to heart with too many people, a little too often. (more…)

Filed under: Branding by Kathy Heasley
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