Ever wonder why your marketing doesn’t seem to be doing the job for you?  Have you questioned the amount of money you’re spending in light of the results you are getting?  It could be you’ve fallen victim to the Project Marketing Trap.

The Project Marketing Trap is when a company views every marketing activity as a separate project—not as an integrated strategic business building discipline.  People wonder why marketing doesn’t work for them.  In many cases, this is the reason why.

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Filed under: Marketing by Kathy Heasley
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