Can You Break Through?
This entry was posted on Wednesday, September 9th, 2009 at 9:52 amThere’s a lot of clutter out there. And there are a lot of competitors vying for the number one spot—the breakthrough spot that makes everyone else in the category also-rans. Like Starbucks in coffee. Southwest Airlines in the skies. And Whole Foods in natural grocers. Who’s number two in any of those industries? Who cares. These are the companies setting the pace and the bar. They are the breakthrough brands in their categories.
